Pedigree
“Xbox One Wireless Controller Black Color” has been added to the compare list
“Josera JosiDog Active” has been added to the compare list
“Apple iPhone Retina 6s Plus 64GB” has been added to the compare list
“LG White Front Load Steam Washer” has been added to the compare list
“Samsung UHD TV 24inch” has been added to the compare list
“Paul’s Smith Sneaker InWhite Color” has been added to the compare list
“Anna Sui Putty Mask Perfection” has been added to the compare list
“MidWest Quiet Time Fleece Reversible Dog Crate Mat” has been added to the compare list
“Hill's Science Diet Natural Baked Light Biscuits with Real Chicken” has been added to the compare list
“Trixie Exercise Wheel” has been added to the compare list
“Higgins InTune Natural Parrot Food” has been added to the compare list
“All Day Basic Cat Scratch Post” has been added to the compare list
“Dofu Cat Unscented Cereal Clumping Tofu Cat Litter” has been added to the compare list
“Armarkat Teepee Style Cat Bed” has been added to the compare list
“Probalance Toothbrush Parsley & Mint” has been added to the compare list
PetKit Eversweet Solo SE Pet Water Fountain
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.