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“Tonka Seismic Tread Tire” has been added to the compare list
“PetKit Eversweet Solo SE Pet Water Fountain” has been added to the compare list
“Probalance Toothbrush Parsley & Mint” has been added to the compare list
“ASUS Chromebook Flip - 10.2 Inch” has been added to the compare list
“Trixie Junior Pepito Scratching Post” has been added to the compare list
“Hill's Science Diet Adult Sensitive Stomach & Sensitive Skin Chicken Recipe” has been added to the compare list
“MidWest Quiet Time Fleece Reversible Dog Crate Mat” has been added to the compare list
“Tetra Glass Aquarium” has been added to the compare list
“MVMTH Classical Leather Watch In Black” has been added to the compare list
“Parapet K9 Praventa 360 Flea & Tick Treatment for Dogs, 4.6-11 kg” has been added to the compare list
“Sleeve Linen Blend Caro Pane Shirt” has been added to the compare list
“Pet Rageous Designs Sushi Saucer Bowl” has been added to the compare list
“Prime100 Spd Raw Chicken & Vegetable” has been added to the compare list
“Aveeno Moisturizing Body Shower 450ml” has been added to the compare list
“Purina Pro Plan Veterinary Supplements Joint Care Canine Joint Support Supplement” has been added to the compare list
“Armarkat Teepee Style Cat Bed” has been added to the compare list
“Trixie Exercise Wheel” has been added to the compare list
“Lily's Kitchen - Cat Treats” has been added to the compare list
“All Day Speckle Wave Cardboard Cat Scratcher Pink” has been added to the compare list
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.